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Check out these pictures. This week, we had a fantastic freelance meetup at Networking Premium Gurko Panorama in Sofia, Bulgaria, as a part of our Freelancers On the Road event series.
Around 50 freelancers showed up: we had an easy-going coworking afternoon, guided tour of the venue including two roof-top terraces led by Bozhidar Ivanov, The Freelance Way presented by Locus Publishing’s Kremena Metodieva, and the evening debate about freelance business with Robert Vlach, hosted by Etien Yanev.
All in all, it was an informal, friendly, and exciting meetup that will hopefully lead to some follow-ups organized by the members of the local freelance community.
Many thanks to Networking Premium for having us, to those who provided pictures, and to Stan Slavev for the video reel.
Stay tuned for more meetups in spring, or sign up to our newsletter to get notified in advance.
Elina Jutelyte wrote a great piece titled Unlock Your Earning Potential: A Comprehensive Guide to Freelance Fees Benchmark for their Freelance Business blog. She argues that using surveys as benchmarks is quite useless for freelancers, but notes other smart ways to benchmark prices.
“As with any business endeavor, intelligence gathering is a crucial part of finding the pricing strategy that works best for you.”
Today at 10 AM CET, Robert Vlach will be a guest on a LinkedIn live-stream hosted by Alexander Krastev of BookMark. Their audience is mostly Bulgarian, but the conversation will be in English, mostly about The Freelance Way. Feel free to join!
See you and other freelancers next Monday at our international freelance meetup in Sofia, Bulgaria — sign up for free on Facebook or LinkedIn.
We’re looking forward to seeing you there!
On November 1, we have launched a mini-survey titled Here’s my pricing profile. What’s yours?
Since then, over 100 freelancers worldwide have submitted their self-evaluation on 7 scales that influence freelance pricing.
The results are not statistically representative of all freelancers, but they still offer interesting insights, such as:
You can still participate in the survey or simply read the results.
Winning Solo is a website with a useful blog and newsletter for independent consultants and freelancers, written by Matthew Fenton.
Here’s a sample article: A Freelancer’s Top Five Priorities outlines five areas to focus on — to be more efficient, more effective, more connected, more sought-after, and more expensive.
New, hotly debated article titled Here’s what we know about generative AI’s impact on white-collar work (published behind FT’s paywall), suggests that “generative AI is already taking white-collar jobs and wages in the online freelancing world,” quoting two recent studies. However, both studies are indicative rather than conclusive.
Our take: The assertions and conclusions made in the article seem somewhat premature. The real impact of AI on the entire freelance economy in the USA will be seen later, from surveys and analyses of tax returns that are statistically representative. These will gradually emerge over the coming months. It’s also important to recognize that online freelance platforms (one of the studies primarily drew data from Upwork) are far from being representative of the freelance economy as a whole.
Bulgaria invites European freelancers to meet up in Sofia on December 4 👋
Join us for an enriching experience as you network with other freelancers, discuss business, and enjoy the beautiful environment of the Networking Premium Gurko Panorama coworking space in Sofia.
Participation is free, and no advance registration is required. Simply click “Going” on the Facebook or LinkedIn event and then show up in high spirits! 😊
Here's what awaits you there:
P.S. To get notifications on future meetups, join Freelancers On the Road core group.
With parts of Robert Vlach’s latest editorial from our newsletter being shared online, thanks to Sarah Duran and others, here’s the full text in case you’d like to read it. If you find it interesting, you can share the LinkedIn version, subscribe to our newsletter or get your copy of The Freelance Way.
Let me be clear: Pitching to prospects (i.e. reaching out to new, potential customers) is a valid business practice.
However, as I read through articles and guides on the subject, I often find that the downside of this technique is rarely mentioned. Quite the contrary, pitching is often pitched as a singular way to generate new business.
Before delving into details, it’s important to note that pitching is more integral to some fields and business cultures than others. For example, it is far more common among writers than among programmers, and more prevalent among freelancers in the U.S. than, say, in Germany or Central Europe. It usually makes more sense in fields where it is a widely used practice.
Nevertheless, the downsides of pitching are universal and if you decide to employ the method on a regular basis, you should be aware of its serious limitations, especially for more established freelancers.
The problem is that the more experienced and booked you are, the more you want to pick the work you do under your own terms. Indeed, with the most sought-after professionals, new clients have almost no negotiating space to speak of, because there is such a great demand for their services.
In contrast, pitching often involves reaching out to potential clients and trying to sell them something they may not need. This requires, among other things, attractive pricing and a willingness to adapt to less-than-ideal conditions that nonetheless allow for a deal.
Consequently, adopting pitching as a primary selling strategy can create an illusion of control—the illusion that you're in charge of choosing your clients and setting work conditions, while in reality you may be digging a pricing and negotiating hole for yourself.
I know this, because I am often on the purchasing side, hiring some of these “always-be-pitching” freelancers for my clients. The hard truth is that it is far too easy to extract value from them, while not committing to anything substantial. And it is not even an unfair game, because they sell themselves so hard, we don’t even need to push. I can’t recall a single occasion when we thought, “Well, that was really expensive.“
It’s a different story, however, when we send an inquiry to an established freelance expert. We’re on the demand side, so there is no preconditioning for getting a good deal out of it. If it is someone in high demand, we may be lucky to get at least an expensive offer (still better than none). The deal flies, because there is a real need and demand.
A common counter-argument is that pitching keeps all options open for the negotiation phase. But it isn’t entirely true, as being on the selling side has its rules, and the seller often must take several extra steps or concessions for the deal to happen. This creates a sort of precedent in the relationship—and trust me, it is then quite complicated to start playing hard-to-get later, if you want to create leverage for, say, a much higher price.
I’ve observed that habitual pitchers (“send at least 3 pitches a week”) are busy but ultimately undermine their business in the long run. Their value is often being extracted, raw and clean, by the clients, while there is less space for them to upsell that value, given the original conditions of the deals they made.
They also receive positive “sell” signals more often, which makes them less likely to abandon the practice and more likely to praise it to other freelancers. The condition is similar to underpricing and selling your services on the cheap. There, signals from clients are also “positive”—because they buy so cheap in the first place!
Real-world adoption is low. Freelance surveys rarely highlight pitching as a prime strategy for getting new clients. For instance, in a recent survey conducted by Freelance Business (referenced below), only 16.8% of freelancers identified pitching as a source of new customers, while the top spots were dominated by recommendations, social media, and inquiries via website. All of these offer a far more advantageous starting point in negotiations.
To conclude, I find the pitching strategy workable and legit, but somehow misrepresented in the public discourse. It puts freelancers in a slightly disadvantageous starting position, and unless there is a very strong compensating strategy, its accumulated long-term results are far from impressive. Sending out a carefully crafted pitch from time to time is fine. I would just be very cautious about making it a primary marketing strategy.
Freelance Business has published their anticipated report on Where do freelancers find customers, which we collaborated on with Na volné noze, The Indie List, and a dozen other freelance communities.
The results are not statistically representative for the overall freelance economy. However, they are valuable enough to dispute an often-repeated claim about the growing importance of freelance platforms that serve as intermediaries between individual freelancers and their clients. The responses from 434 freelancers across 58 countries suggest that the significance of online platforms as a source for freelance work remains low. The top sources were, quite typically, based on social relations:
“Low Platform Engagement: A mere 14.7% of freelancers have secured clients through freelance platforms in the last year,” concludes Elina Jutelyte in the report. Arguably, only a fraction of that ~15% rely on freelance platforms as their primary source of work, potentially reducing their actual market share to the lower single digits. This is also in line with past research, as summarized in the talk European Freelancers & Where to Find Them.
For more detailed insights, read the full report.