Why should you use core values in your creative business? Jessica Abel highlights the importance of incorporating core values, emphasizing its positive impact, such as improved decision-making, more effective marketing, and a stronger connection with like-minded clients.
She also discusses the challenges creative professionals face in balancing business demands with ethical standards and outlines a detailed activity designed to help you identify and integrate core values into your creative business.
"Building a successful, ethical business offers you a chance to do significant good in the world, and to counteract all those myths and assumptions. You need to see the power you hold, and then use it intentionally."
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