product designer and consultant — Designing, implementing, optimising and testing digital products, information systems for businesses, e-commerce and freelancers, focusing on UX, UI and project management. Training and consultancy for companies, managers, employees and customers.
English-Czech interpreter and translator — English-Czech and Czech-English translation and interpreting services, specialising in technology, politics, culture, and other areas. 30 years of experience including Czech Prime Minister, US and UK embassies, Nestlé, Unilever, ABB, etc.
English-Spanish-Czech translator specialized in legal texts and localization of products or websites — General translations of English, Spanish and Czech texts, certified translations of legal documents, and the localization of products, apps and websites (including large team projects). Also consultations and training in intercultural communication.
heavy-duty SEO consultant — Senior SEO executive consultant since 2004, specialized in technical SEO. Analysis, data-driven decision making, and smart strategies created specifically for each client. Worked with major EU brands like Peugeot, Social Bakers, Tchibo, and Hornbach.
PPC consultant specialized in multilingual Google Ads PPC campaigns, author of best-selling books — Certified Google Partner specialized in multilingual PPC campaigns in Google Ads, currently running in 37 countries and 13 languages. Managing global PPC budgets for SME clients all over the world with an outstanding cost/benefit ratio.
digital marketing strategist and executive, business analyst and consultant — Digital marketing expert specialized in the effective presentation and promotion of online projects: websites, apps, SaaS, online stores, e-commerce platforms. Marketing strategies, analytics, reporting, consulting, web and business development.
business designer — Empathetic approach combining design thinking and hard business strategies. Focused on business plans, brands, and strategies including yearly goals and action plans for achieving them. Principle-oriented expert, facilitator and mentor.
How to price your work as a freelancer? Amelia Tait has prepared an excellent overview article in which she advocates for a more equitable and informed approach to freelance pricing — encouraging freelancers to openly discuss their rates with peers within the creative community to assess relevant rates.
"If you feel anxious about probing your peers, then you can look for guerrilla spreadsheets where creatives anonymously share their rates," writes Amelia and shares a few such spreadsheets for different disciplines like animators, journalists, and producers.
Why should you use core values in your creative business? Jessica Abel highlights the importance of incorporating core values, emphasizing its positive impact, such as improved decision-making, more effective marketing, and a stronger connection with like-minded clients.
She also discusses the challenges creative professionals face in balancing business demands with ethical standards and outlines a detailed activity designed to help you identify and integrate core values into your creative business.
"Building a successful, ethical business offers you a chance to do significant good in the world, and to counteract all those myths and assumptions. You need to see the power you hold, and then use it intentionally."