Jasmina Bosanacova

I work with:

• Entrepreneurs and companies entering e-commerce with their own online store
• Brick-and-mortar retailers expanding their business with an online store
• Owners of established online stores looking for strategic support with store management and marketing

My services:

• Before launch — strategic preparation and build supervision — Before you launch, you have a huge opportunity to gain a real head start over competitors. The preparation phase and a well-designed operating setup can save tens of thousands of euros by avoiding wrong decisions and lost profit. I help design the store structure and choose the right platform, oversee design and visual communication, clarify the value proposition and emotional messaging, and set pricing and margin strategy. I build marketing processes and a campaign plan. From day one, I focus on increasing AOV (average order value), conversion rate, and customer retention. I also take over communication with the vendor or agency building the store and make sure everything stays aligned with the agreed vision, goals, and budget.
• Fractional marketing manager for e-commerce stores — Successful stores eventually reach a stage where the owner can no longer manage marketing—and there’s no time left for data work, store development, and strategic decisions. That’s when it makes sense to bring in an fractional marketing manager. I bring structure, clear direction, and measurable goals to marketing. Together with the owner or e-commerce manager, we define strategy, priorities, and budgets. I coordinate your internal or external specialists (PPC, SEO, email, Meta Ads, design) and agencies so marketing stops being chaos and starts functioning as a managed part of the business.

Why work with me on your store’s growth:

I’ve been in e-commerce since 2005. That long track record has given me deep expertise in online marketing and marketing management—built on experience across dozens of product categories and multiple stages of e-commerce growth.

My experience includes working across all key areas of e-commerce, including leading marketing teams, both in the Czech Republic and in the DACH markets and the Balkans. I treat marketing as a business discipline that should generate profit—not just nice-looking top-line sales.

The stores I most enjoy working with:

Most often, I work with stores that are already profitable, but their marketing is expensive, fragmented, and not delivering results that match the spend. The owner knows the business has more potential, but can’t clearly see where money is leaking and what to change first. This is usually when the owner feels overwhelmed—because they’re handling everything from purchasing to marketing. My clients are people who understand that their time and health are critical resources if they want a business that’s sustainable in the long run.