Marek Pech

PPC consultant and web analyst

Marek Pech
Based in: Czech Republic Czechia Working area: Europe
Status: at your service Languages: English, Czech
Listed in: Development & Tech, Marketing & Sales

I’m a PPC consultant, performance strategist, and web analyst with 5+ years of continuous work experience in designing, implementing and managing SEM campaigns.

I work directly with clients, helping their brands and businesses to improve performance across a variety of advertising channels such as Google Ads, Meta (Facebook) Ads, RTB, Bing Ads, etc.

I help most of my clients to quickly and profitably expand into other markets — and not only with paid advertising. For the last 2 years, for example, I have been leading market-expansion projects focused on Western Europe (Germany, UK, France, Austria) and the USA.

I have successfully worked with monthly budgets ranging from $1,000 to $1,300,000, targeting micro-markets and regional geographic areas in multiple states and countries.

For most clients and projects, I work as a part of their internal team, and strive for long-term collaborations and moving my clients forward.

If you have a specific project or assignment in mind, I would be happy to discuss our collaboration on a call, or you can email me the details and we can take it from there.

My expertise

  • Google Ads (AdWords) — certified
  • Google Analytics UA — certified
  • GA4 — certified
  • Bing Ads — certified
  • Meta (Facebook) Ads
  • Seznam Sklik (in Czechia)
  • RTB
  • AdForm

Services include

  • PPC and paid search marketing focused on results — from campaign research and development, to optimization, analysis, and performance
  • Tactical execution of campaign development and rollout via client-specific strategies and market analysis
  • A/B testing for ad creative and landing pages
  • Conversion tracking optimization
  • Margin bidding

Some sectors that I know particularly well

  • Healthcare
  • Health & wellness
  • Building and construction
  • IT and software
  • E-commerce
  • Investing
  • Retail

Some results I have achieved for recent clients

  • Increasing revenue in Google Ads by over 120% on foreign markets with similar ROAS
  • Increasing the number of leads by 120% YoY with PPC campaign and website optimization
  • Lowering cost per conversion by more than 60% in a few months
  • Cutting a PPC budget by 43% while maintaining click volume and revenue
  • Tapping into new markets and opportunities
  • Increasing the number of leads by 145% while maintaining campaign budgets
  • Increasing profits by 366% YoY with advanced margin bidding
  • Creation of IT assignments and implementation of a GA4 server-site e-commerce measurement for 2 clients with yearly revenues of over €40 million
Marek Pech

Contact details

Marek Pech
Maixnerova 743
Czech Republic, European Union
VAT ID:CZ8709213491
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