Martin Michalek

We all know that in business, speed is everything. What most people don’t know, is that it also applies to the Internet — website speed and performance determines the entire user experience, ranking in Google and other search engines, and your overall online success.

However, making a website or web application run really fast, is no simple matter. It involves literally hundreds of factors, including server/cloud configuration, app architecture, and coding standards. Sometimes, a single line of code can improve performance significantly. My job is based on knowing where that line is — and helping you to cross it and beat your competition by double digits.

I have been active as a frontend developer and designer for over 20 years, gradually working my way up to solve the most challenging performance problems facing any complex website, online app, or e-commerce platform:

• Web performance audits — With support from my expert colleagues at PageSpeed.cz, I can analyze your current website, measure the speed of its competitors, set up long-term speed monitoring and automated reports. I will also produce a strategic document with recommendations and possibilities for improvement, including solutions and fixes that can be implemented right away. I have been doing this for years for big online brands like Sazka (the Czech betting and lottery juggernaut) and the Dobrovsky bookstore.
• Web performance consulting — If long-term supervision and collaboration is needed, I am happy to join the development team as a hands-on web performance consultant. If you aim high in e-commerce, trust me, you need one. I have worked with Gurkerl.at / Rohlik.cz (a cutting-edge groceries delivery service), sport results provider FlashScore.com / Livesport.cz (oh yes, these need all the speed they can get), as well as a large number of smaller online stores and e-commerce projects. I have also boosted the mobile conversion rate of Srovname.cz by a whopping 26 %. My rate for that? Only €150 per hour.

Here’s why you should trust me when I say what I can do and achieve for your business: I have written several books and e-books for frontend developers (web UI development, AMP, responsive web design, CSS3), dozen of expert articles for Lupa.cz as well as global industry magazines like Smashing Magazine or UX Collective. I am also the founder of the largest Czech community of frontend developers Frontendisti.cz, which is among Europe’s largest and most active ones.

As a senior analyst and consultant, writer, community organizer, expert trainer, and regular public speaker, I have actively participated in the two most important decades in World Wide Web’s history, and that is why I am now more than ready to guide you into its future.