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Martin Ocovaj

digital marketing strategist and executive, business analyst and consultant

Martin Ocovaj
Based in: Czech Republic Czechia Working area: global
Status: at your service Languages: English, Czech

As a digital marketing expert, I specialize in the effective presentation and promotion of online projects — websites, apps, SaaS services, online stores, e-commerce platforms — with a strong focus on their customers and users. My work is based on measurable goals through which I can contribute to your project’s overall growth, and I’ve been doing this professionally since 2007.

My greatest strength is in managing the full scope of marketing services and forging them all into a unified strategy with a clearly defined goal. With me, you won’t end up with useless paper strategies gathering dust. I excel at executing my strategies, as well as supervising others doing so.

These are the areas I can help you with:

  1. Marketing strategy based on real-world experience and data, using the See, Think, Do, Care marketing framework. This may include both present and new websites or projects.
  2. Analytics and reporting, because measurement and evaluation of partial steps is crucial. I will not only prepare comprehensive reports, but also show you how to read them correctly.
  3. Web development, where I can help you as a web architect, independent supervisor or project manager, leading a carefully selected team of proven freelance experts.
  4. Consulting to guide clients towards a better understanding of online marketing.
  5. Entering new markets, from the initial analysis and research to the execution of a whole strategy.

I prefer long-term collaborations based on a complex strategy that employs all the marketing channels relevant to our pre-set goals. And those are precisely the channels I can manage completely on your behalf:

  • SEO including a link-building strategy
  • PPC ads in Google Ads, Facebook Ads, and others
  • Social media marketing
  • Email marketing
  • UX or improving your website’s quality and value for users

I’ve been working with web technologies since 2004, when I was still in high school. In 2013, I founded a successful boutique online marketing agency, OP WEB, that is still active in developing websites, online stores and web applications.

I speak English fluently, and remote work is second nature to me. I am hard-working, honest, and direct — I don’t beat around the bush if something has to be said, done, or explained.

As a creative professional who also loves spreadsheets, I believe in data-driven creativity. That is why I carefully evaluate each project individually, including its price, which would be based on my hourly rate of €60. Don’t hesitate to contact me so that we can schedule a call to discuss our backgrounds, your goals and the possibilities of achieving them.

My approach to collaboration

  • In long-term collaboration, I keep records of my work that I will present at the end of invoicing period or on-demand.
  • By default, I treat all data as confidential and never disclose them or share them with anyone without your prior explicit consent.
  • I am independent, and if I recommend any tool or software, I am simply convinced of its quality and have no conflict of interest whatsoever.
  • I believe in business partnerships where both parties act as equals and honor their agreements.

Selected references

  • Danfil is a Czech jewelry company which I have helped to successfully enter online markets and develop new projects — such as their online store with diamond jewelry Brilianty.cz, earrings for kids Danfil, wedding rings Dfprsteny.cz, as well as other projects for B2B sales.
  • Custom-made flower pots — I particularly like this type of collaboration. We started with digital marketing for the online store Eshop-kvetinace.cz (CZ, SK, PL), boosting the store’s development and conversion rates thanks to user testing. After the initial success, we went on to promote their innovative custom-made flower pots via Hand-made Story (Germany, Austria, Czechia, Slovakia), where I have been involved not only in marketing but also in the optimization of business processes and their automation. And the story goes on with our latest collaboration on HomeObject.com.
  • Wooden Land is a nice success story of a Czech brand producing wooden watches, bow ties, and other accessories. I am involved in their digital marketing, reporting, data analysis, and website optimization.
Martin Ocovaj

Contact details

Martin Ocovaj
Na Bide 565
Liberec
460 01
Czech Republic, European Union
Mobile:+420 776 808 072
Email:martin@ocovaj.cz
Website:ocovaj.cz
LinkedIn:martin-ocovaj
WhatsApp:420776808072
Skype:martin.ocovaj
Disclaimer: This is a business presentation of Martin Ocovaj for informational and advertising purposes only. All rights reserved.