1000 true fans?

March 17

Are you familiar with the 1,000 True Fans thesis? It suggests that as a creative professional, you don't need millions of fans, just 1,000 true ones who will support you. Well, Jessica Abel debunks that as she highlights the discrepancy between the theoretical simplicity of finding 1,000 fans and the real-world marketing efforts required to reach and convert a much larger audience into true fans.

While the idea has inspired many, Jessica notes, "Getting those 1,000 True Fans, and keeping them, proves out of reach for almost everybody. When dejection and self-blame set in, it’s time for a little debunking." She offers insights into the challenges and choices creatives face in pursuing financial stability through their art.

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