35 Lessons from 35 Years of Newsletter Publishing

February 16, 2022

While many creators see social media as a failed promise, content newsletters keep booming, and they are vital for many freelancers too. Here, the 35 Lessons from 35 Years of Newsletter Publishing by CJ Chilvers really ring the bell — take these few examples:

  • Email lasts. You will have a medium that best speaks to your style (maybe audio or video is what keeps you excited), but email is as universal as we’ve gotten online as a species, so far. It’s still the king.
  • There is no competition for your personal voice.
  • The best metric is replies.
  • Keep track of what delights you about other newsletters — not what engages you (that’s too easy — A.I. can do that). Engagement is good for a few sentences. Delight builds anticipation for the next issue. You’re probably not producing enough delight. You probably should be.

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