Content entrepreneur

Joe Pulizzi, who popularized the term content marketing years ago, suggests a new term for professionals who earn a living by creating content — content entrepreneurs. He describes a content entrepreneur as a person who, quote:

1. Delivers consistent information to a group of people, with plans to build a loyal audience and then monetize that audience over time.
2. Creates content to build a long-term, successful business (not as a hobby).
3. Begins primarily on one channel (as a podcaster, a blogger, a YouTuber) and then diversifies into many channels.
4. Generates revenue from their audience in multiple ways.

Our take: We would prefer the term contentpreneur as an alternative. But Joe is right that creator economy is a much broader term that also includes people who create content as a hobby, as well as makers who, for example, sell handicrafts on Etsy (i.e., they are involved in creator economy but are not content creators). As he writes: “Terms are important.”

Share or discuss: Facebook Twitter LinkedIn