Joe Pulizzi, who popularized the term content marketing years ago, suggests a new term for professionals who earn a living by creating content — content entrepreneurs. He describes a content entrepreneur as a person who, quote:
Our take: We would prefer the term contentpreneur as an alternative. But Joe is right that creator economy is a much broader term that also includes people who create content as a hobby, as well as makers who, for example, sell handicrafts on Etsy (i.e., they are involved in creator economy but are not content creators). As he writes: “Terms are important.”
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