Content entrepreneur

April 11, 2022

Joe Pulizzi, who popularized the term content marketing years ago, suggests a new term for professionals who earn a living by creating content — content entrepreneurs. He describes a content entrepreneur as a person who, quote:

  1. Delivers consistent information to a group of people, with plans to build a loyal audience and then monetize that audience over time.
  2. Creates content to build a long-term, successful business (not as a hobby).
  3. Begins primarily on one channel (as a podcaster, a blogger, a YouTuber) and then diversifies into many channels.
  4. Generates revenue from their audience in multiple ways.

Our take: We would prefer the term contentpreneur as an alternative. But Joe is right that creator economy is a much broader term that also includes people who create content as a hobby, as well as makers who, for example, sell handicrafts on Etsy (i.e., they are involved in creator economy but are not content creators). As he writes: “Terms are important.”

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