SIGN IN

Feast-or-famine cycle

October 28

A so-called feast-or-famine cycle is a problem known to many freelancers — periods of busy work and strong income alternate with periods when work and money are scarce. This is followed by hustling for new work to stop the slump, the work picks up again, and the cycle repeats itself over time.

The root cause of the problem is typically connected to poorly grasped personal marketing, rather than market seasonality. As Poornima Apte explains in her article Avoid the Freelance Feast-or-Famine Cycle by Soft Marketing Your Skills, one of the solutions is the strategy of continuous or “soft” marketing, i.e. spreading self-promotion and business networking evenly over time, and not just into periods of income hunger.

Finally, the author adds a charming gamification tip: Every day counts, so she moves 3 beans from one jar to another every time she does something small to promote or present herself. One look at the jars and she knows right away how she’s doing this month. After all, good freelance marketing is a bit like planting seeds. (Want to plant one too? Join us!)

Share or discuss: Facebook Twitter LinkedIn


More news

Let’s stay in touch

We monitor countless quality sources on freelancing and choose only the best content to save your time.

Subscribe to our monthly Freeletter with a curated selection of world-class freelance news and subscribers-only content + get our free PDF guide How to become an international freelancer right now as a new subscriber:

Your privacy matters: We won’t share your email address with anyone else and you can cancel your subscription anytime. Also, we do not store anyone’s IP address nor do we track who opens and reads our newsletter.