Here’s a friendly reminder, ahem, article: You're Not Building a Personal Brand; You're Just Posting on LinkedIn — besides naming the downside of LinkedIn as a go-to marketing strategy for individuals, the straight-to-the-point essay written by Deepika Pundora also makes the correct distinction between a personal brand and that person’s actual reputation:
“Personal brand is how you want your audience to see you and talk about you. Unlike reputation, it’s not about what others think of you. It’s about the image you’ve cultivated and how others relate to this image.”
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