A friendly reminder

January 4

Here’s a friendly reminder, ahem, article: You're Not Building a Personal Brand; You're Just Posting on LinkedIn — besides naming the downside of LinkedIn as a go-to marketing strategy for individuals, the straight-to-the-point essay written by Deepika Pundora also makes the correct distinction between a personal brand and that person’s actual reputation:

“Personal brand is how you want your audience to see you and talk about you. Unlike reputation, it’s not about what others think of you. It’s about the image you’ve cultivated and how others relate to this image.”

Share or discuss: Facebook Twitter LinkedIn

More news

Let’s stay in touch

We monitor countless quality sources on freelancing and choose only the best content to save your time.

Subscribe to our monthly Freeletter with a curated selection of world-class freelance news and subscribers-only content + get our free PDF guide How to become an international freelancer right now as a new subscriber:

Your privacy matters: We won’t share your email address with anyone else and you can cancel your subscription anytime. Also, we do not store anyone’s IP address nor do we track who opens and reads our newsletter.