How (not) to lose clients

May 18

Creative copywriter Kim Hobson has published a comprehensive article about what to do when you lose a freelance client (besides stressing). The situation is really unavoidable:

“It’s important to remember no client relationship will last your entire career. One of you will inevitably be the first to move on. It happens to all of us — it’s just that most freelancers only talk about their successes and not their failures.”

The article covers common causes, immediate action steps, emotional coping strategies, prevention, analysis, and damage control. In other words, it's full of actionable advice:

“One of the most important things I’ve learnt from running a freelance business is: Don’t just work in your business, work on it. Keep your existing clients happy, but always be looking to expand your reach with people and businesses you want to work with.”

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