Personal marketing is a sore spot for many freelancers who don’t want to look self-centered and arrogant. On the other hand, self-promotion is a quite necessary part of the freelance way, unless you have skills that are unique or in high demand.
A socially acceptable approach is outlined in an article How to brag without sounding arrogant, according to new research.
It points out that people are much more comfortable with self-presentation that also highlights others — e.g. collaborators, sources, or inspirations. And indeed, if you follow successful freelancers on social media, they often do it exactly like that.
By the way, kudos to Sarah Duran for sharing the article in her awesome newsletter 😉
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