Personal marketing is a sore spot for many freelancers who don’t want to look self-centered and arrogant. On the other hand, self-promotion is a quite necessary part of the freelance way, unless you have skills that are unique or in high demand.
A socially acceptable approach is outlined in an article How to brag without sounding arrogant, according to new research.
It points out that people are much more comfortable with self-presentation that also highlights others — e.g. collaborators, sources, or inspirations. And indeed, if you follow successful freelancers on social media, they often do it exactly like that.
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