It’s a hot, humid day in Hong Kong circa 2015. Freelance copywriter Kim Hobson drives to a meeting with a prospect. She doesn’t get the gig and is told later by her recruiter that she came across as “cold and arrogant” during the interview. Kim got her hard-learned lesson:
Likable freelancers win clients and get better deals more often than those who are, well, less likable.
This, and other hard truths about “why freelancers need to be likable” are described in Kim’s useful article titled 10 Ways Freelancers Can Leverage Likeability Techniques To Win More Work. These are her main points, all explained in the article:
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