Price is a message

June 9, 2022

Freelancer’s price is, among other things, a message about their level of expertise and work experience. The question is: What that message is, if their price hasn’t moved for years? Here’s a relevant quote from The Freelance Way, chapter Pricing:

A price is a message. If you are working with your price correctly, it’s boosting the image that you are also trying to build through your other marketing tools or channels. Or otherwise. If you keep the price that you had a few years ago when you were starting out, what does that say about you? That you are still the same beginner for eternity with no faith in yourself, who makes mistakes, and whose price reflects low quality and professionalism? Because that is how the customer sees it.

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