Are you struggling to stand out in the crowded freelance market? Austin Church shares a game-changing strategy in this extensive article, encouraging freelancers to consider productized services as a method to boost their business. This involves repackaging your skills into clear, fixed-price offers with defined scopes and deliverables.
As Church says, productized services streamline your workflow and make your offers more attractive by solving direct problems, which means less time marketing and more time earning. He outlines a step-by-step process to transform your freelance offerings, from identifying popular services to combining them into compelling, profitable packages. However, he also mentions the drawbacks, suggesting that they are not suitable for every client or situation.
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