Are you running your freelance business, or is it running you? In a recent article on the Wisepreneurs blog, Nigel Rawlins challenges the way independent professionals think about strategy. Drawing on the work of Peter Compo, the article argues that most solo practices aren't failing at one specific thing; rather, the owner is spread too thin trying to do everything.
As Compo states, "When everything matters, nothing matters." Rawlins argues that a real strategy is not a 5-year plan or a list of goals. Instead, it requires you to: Identify the single constraint holding your business back.
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