Superstar capitalists

December 6, 2022

Many experts believe that the so-called creator economy will lessen the inequality of income from creative work, and they may be quite right.

The other, perhaps slightly more probable outcome is that it will become highly competitive and unequal in terms of revenues, just as the rest of the show business industry. It may even pit new superstars in direct competition against the old ones — American Gods style.

The Economist brought up this topic recently in an article about the other gig economy, titled If Ticketmaster is a greedy capitalist, so is Taylor Swift. One of its key insights is to focus on what the superstars actually do, rather than say: “For all their folksy or countercultural veneer, superstars tend to be capitalists.”

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