You don’t need a big budget or a flawless product to test a business idea. In fact, starting small can be your biggest advantage. An article by IMMA Collective shares a good example: a freelance carpenter in Italy had an idea to connect solo craftspeople with construction companies—but instead of building a full app, he tested the concept using just a Notion page, a WhatsApp group, and a few personal messages. Within days, he had real interest and valuable feedback.
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