Elapsed time by itself has no value; what matters is what endures. As the author of The Time Sunk Fallacy reminds us, the mindset of “I’ve already invested so much, I can’t quit now” often traps us in projects with no future. Pause and ask: Is this work truly serving me, or am I just coasting on inertia? Reassess, then redirect your energy toward efforts that actually make sense and create value.
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