Values in freelancing

April 24

Why should you use core values in your creative business? Jessica Abel highlights the importance of incorporating core values, emphasizing its positive impact, such as improved decision-making, more effective marketing, and a stronger connection with like-minded clients.

She also discusses the challenges creative professionals face in balancing business demands with ethical standards and outlines a detailed activity designed to help you identify and integrate core values into your creative business.

"Building a successful, ethical business offers you a chance to do significant good in the world, and to counteract all those myths and assumptions. You need to see the power you hold, and then use it intentionally."

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