Video podcasts on the rise

May 3

It might seem that podcasts have reached their peak, but statistics show that both listenership and the number of creators are still growing, with 17% of podcast hosts now recording in both audio and video formats. In 2023, the Podcast Index listed 50,000 video podcasts, growing from around 39,000 the previous year.

Here are some additional data points that you might also find interesting, especially if you are creating a podcast yourself:

  • Episodes lasting 20 to 40 minutes are most popular, ideally suited to fit tight schedules and maintain listener interest.
  • Although Spotify is a popular choice for podcast streaming, the majority of downloads (over 70%) actually happen via Apple Podcasts.
  • Research from Headliner indicates that two-thirds of podcasters are incorporating AI to boost the quality of their podcasts.

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