Weekly digest #10 of 2025

• 15 questions to ask entrepreneurs (so you can become one), by Freya Laskowski — Considering going freelance? Ask yourself these 15 questions to uncover your purpose, strategy, and potential pitfalls—before you take the leap.
• The 2025 freelancer rates report — British platform YunoJuno’s report, based on 261,000+ freelance contracts across various disciplines and experience levels, reveals a 3% increase in average day rates, reaching £390/day (£49/hour). Top-paying skills include UX design, Machine Learning, and Art Direction, with Strategy professionals commanding the highest rates at £520/day.
• For less anxiety and more life, treat your to-do list like a diner menu — Tim Ferriss shares a productivity shift inspired by Oliver Burkeman: treat your to-do list like a menu, not a checklist. He explains that by choosing tasks that energize you instead of grinding through obligations, you can reduce stress, boost productivity, and enjoy your work more.
• The trust economy: How freelancers find the right clients — Sarah Duran is summarizing the key learnings from her latest Future is Freelance Forums, highlighting the rise of the 'trust economy' in freelancing, where reputation, relationships, and credibility outweigh traditional platforms and pricing in securing work.
• How you identify as an independent worker could impact your earning potential, new data suggests, by Katherine Steiner-Dicks — New UK research from Qdos shows that self-identification (contractor, freelancer, business owner) influences earning potential and client perception. The survey also finds that most independent workers use formal contracts, mainly SOWs, for clarity and security, while others rely on flexible or informal agreements, affecting income stability.
• Social media in 2025: why creatives are ditching 'rented' spaces for owned platforms, by Tom May — Are we at the end of social media’s golden era? In a recent article, Tom reflects on the shift away from social media as more creatives abandon 'rented' platforms in favor of owning their own spaces. Writers, designers, and strategists are reclaiming control through personal websites, newsletters, and blogs, frustrated by algorithms, privacy breaches, and shifting platform priorities.

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