Weekly digest #31 of 2025

• How to Recession-Proof Your Freelance Niche, podcast by Lizzie Davey — In her latest episode, Lizzie discusses the downsides of being too specialized and the rise of "contextual intelligence" and consultative creatives, and how AI has not only affected our work but also shifted the focus of clients and what they are seeking from freelancers.
• How Much Extra is the Gift Wrap? by Seth Godin — Transforming a product or service into a thoughtful experience can turn an ordinary transaction into a memorable story. As Seth points out, presentation matters.
• How to Build a Successful Collaboration, by Chloe Miller — Collaboration can be a powerful growth strategy for freelancers. It opens doors to new clients, markets, and knowledge. Strong partnerships are built on clear values, aligned goals, thoughtful communication, and mutual trust. When nurtured intentionally, these relationships can deliver long-term business and personal value for everyone involved.
• Knives and Battleships, by Jason Fried — Feel like you should always be doing something bigger, new, or different? This reflection from Jason is a reminder that refining what you’re already good at isn’t small thinking—it’s the work.
• How to Find Your Ideal Clients with Rebekah Mays, podcast by Ilise Benun — Copywriter Rebekah Mays shares how refining her LinkedIn profile and content helped her attract exactly the kind of projects she wanted. Clear positioning, engaging with her target audience’s posts, and treating the client as the audience made all the difference.

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