Weekly digest #32 of 2025

• The 80-Year-Old Sales Principle That’s Vital in the AI Age, by Austin L. Church — In his recent article, Austin reminds us: it’s not about the service, it’s about the outcome your clients want.
• Freelancer Referral Fees: Percentage, Pros, Cons, and Best Practices You Need to Know, by Freya Laskowski — Should you ask for or offer referral fees? This article explores the pros and cons; including how referral fees can strengthen your network and generate extra income. It also covers typical fee percentages and best practices for using contracts to protect both parties.
• Stop Chasing Clients. Make Them Come To You Instead, by Katherine Steiner-Dicks — Instead of chasing clients, focus on being easy to find. Build trust through a blog, LinkedIn, or a newsletter. Share valuable insights with people who need them and naturally position yourself as the expert clients seek out.
• How to Find Better Clients (That Actually Respect Your Boundaries), by Sara Gibson — This article outlines how freelancers can attract better clients by building a strong personal brand, setting clear expectations, confidently saying no, and raising their rates. Sara encourages freelancers to shift from desperation to alignment—working with clients who value their expertise, pay fairly, and communicate professionally.

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