Weekly digest #46 of 2025

• 9 Magic Words to Help You Raise Prices by 222%, by Austin L. Church — When clients ask for your hourly rate, they’re not really buying your time—they’re buying your education, experience, tools, and most importantly, your ability to solve their problem. Trading time for money leaves much of your potential income on the table. So next time someone asks, “What’s your hourly rate?” Austin suggests reframing it with: “That depends. What would you like to see happen?”
• If you enjoy well-written biographies, A Life With Footnotes offers a candid and fascinating look into the life of Discworld author Terry Pratchett through the eyes of his longtime assistant and friend, Rob Wilkins. From his early journalism days to his rise as a bestselling writer and his later battle with Alzheimer’s, the book reveals sides of Terry many readers never saw — including his sharp business sense and the rare occasions when he even convinced publishers to pay him less than they offered.
• Outcomes and tasks, by Seth Godin — It’s easy to spend an entire day completing small tasks and lose sight of the outcomes we want to achieve. Tasks keep us busy, but outcomes move us forward.
• Essentials: The Biology of Slowing & Reversing Aging, a podcast by Andrew Huberman — Freelancers rely on energy, focus, and resilience to keep creating for decades. But how can we stay fit and sharp long-term? David Sinclair shares how lifestyle choices—from nutrition and sleep to cold exposure and fasting—can slow, or even reverse, the aging process. Practical, science-backed tools for anyone who wants to work and live at their best, longer.
• Dear Freelancers and Small Business Owners: Staying Human Is the Best Way to Get More Clients in the Age of AI, by Cristina Popov — As AI automates creative tasks, freelancers must prove their unique human value. The article highlights four advantages no algorithm can match: clarity, visibility, trust, and connection. As Cristina states, success now depends on using AI as a tool—while leading with empathy, judgment, and genuine relationships.

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