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When prospect won’t disclose budget

June 6

What (not) to do when a potential customer won’t disclose their budget? First of all, avoid drafting a proposal without sufficient information, says Matthew Fenton, who offers some valuable recommendations in the article.

"As a soloist, your time is your inventory. And a proposal is a significant investment of your time. Before writing one, identify the budget owner, the buying process and the fee expectation. Always."

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