Nikolas Jenc
PPC specialist for SaaS and B2B companies
Czechia • Working area: EU and North America, frequently present in ViennaStatus: at your service • Languages: English, Czech
Listed in: Development & Tech, Marketing & Sales
I am a paid media buyer and PPC advertising specialist with 7 years of experience helping Software-as-a-Service (SaaS) and B2B companies grow their business online. My expertise is in Google Ads (Search, Display, and Video campaigns) and I also work with LinkedIn Ads for demand generation and B2B outreach.
I take a data-driven approach to advertising – making sure that analytics, conversion tracking, and the entire marketing funnel are set up correctly. This means every ad campaign is tied to real results, not vanity metrics. In practice, I focus on turning clicks into qualified leads and revenue, continually monitoring and optimizing performance through techniques like A/B testing and conversion rate improvements.
Global experience, local insight: I’ve managed campaigns for clients across North America, Europe, Africa, and Australia, adapting to different markets and customer behaviors.
Here are some numbers:
- $1.3M annual managed budget
- 28.4% yearly average growth
- 16 clients I’ve worked with since 2019
Serious about scaling? Google Ads that get you there:
- Strategy - I develop paid media strategy tied to your business goals, market demand, and data to drive qualified pipeline and scalable MRR. Not just clicks and unqualified leads.
- Media Buying - Precision media buying across Google Ads and LinkedIn. Built to capture today’s buyers, warm up tomorrow’s, and eliminate wasted ad spend.
- Measurement & Reporting - No vanity metrics here. I set up proper tracking, reporting, and attribution to show what’s working, what’s not, and how it ties back to your pipeline and MRR.
- Growing MRR - I go beyond media buying to align everything that impacts performance: Landing pages, ad creatives, messaging, marketing and sales silos, unclear expectations. I challenge anything that could hold back your results. If it influences media performance, I make sure it’s working before scaling your spend.
Previous work experience highlights
- Showmax | 2023–2025 - South Africa’s leading SVOD
- Senior Paid Media Specialist
- Lead in Google Ads and DV360
- Hands-on with any relevant paid media
- Responsible for priority titles
- Vital part of rebranding
- Focus on tactics, customers, data, and business uplift - increasing subs and LTV, while decreasing churn.
- Kentico | 2021–2023 - Cloud native SaaS
- The PPC Manager in charge of paid media
- Responsible for budget and results
- Breaking down silos between creative, sales, data, and dev teams to ensure all needed assets and inputs are in place.
- Hands-on with rebranding
- Increased the number of opportunities by 40% YoY, while reducing the CPA.
- Proficio | 2021–2023 - Digital marketing agency
- PPC Specialist
- Focus on Google Ads and DV360
- Lead-gen clients, B2B
Contact details
Advelto
Horky 388
Rebesovice
664 61
Czech Republic, European Union
| Mobile: | +420 723 763 817 |
|---|---|
| Email: | nikolas@advelto.com |
| Website: | advelto.com |
Firsthand recommendations
The collaboration with Nikolas was smooth and efficient. He significantly contributed to the growth of New MRR for one of our portfolio companies at saas.group by efficiently scaling our Google Ads accounts. Even without frequent check-ins, the results were strong and I was happy with the performance.
Nik is a highly professional PPC specialist with a data-driven approach and a strong focus on results. He is not just a task executor. He applies his expertise, creativity, and experience to every challenge. He is also not afraid to push back when a request doesn’t make sense, ensuring that every decision contributes to real impact.
Nikolas is someone you can truly rely on. He has a great sense for data, not only can he analyze it, but he also spots connections that others might miss. He thinks in context, explores new approaches, and actively applies what he learns to the projects he works on. Most importantly, his work delivers real, tangible results. Working with him is highly efficient. He’s a true team player who communicates clearly and never creates unnecessary complications. If you're looking for someone who is responsible, has strong analytical thinking, and isn't afraid of innovation, Nikolas is an excellent choice.