Pavel Mareš

senior UX/UI designer of information systems, websites and apps

Pavel Mareš
Based in: Czech Republic Czechia Working area: Europe, USA
Status: at your service Languages: English, Czech
Listed in: Development & Tech, Graphics & Design

Do you want your system or website to work at its best?

I am able to provide complete analysis, design, and testing services that result in highly professional and efficient solutions. I mainly focus on the development of (internal) information systems for medium and larger companies. I am also highly competent in creating presentation websites, online stores and apps. These are the main areas I can help you with:

  • Analyses — competitive analysis, project and product analysis, market analysis, SWOT
  • Sketching — low/high fidelity sketches, designs, and visual idea-making
  • Goals — only with well-set goals, will we be able to tell whether or not we have succeeded in delivering the desired results
  • Prototyping — linking (mostly) high-fidelity design for internal and public testing
  • Scenarios — designing walkthrough scenarios for testing with users so that gaps and issues in the system/app/website can be identified
  • Testing — I can organize, run, and analyze a complete testing with users, including recordings, scenario walkthroughs, and delivery of rewards (coupons, cash rewards, etc.)
  • Complete UI design — I am capable of fully designing the user interface of systems, apps, websites and online stores

I have over 10 years of development experience. I am also the founder of šikmo digital agency, thanks to which I am able to provide complementary services such as development, SEO (on-page, off-page), marketing services, or complex brand design.

Portfolio highlights iRecept Mabano Estates website Unique website for Graphics, logo and frontend for Zetspace project

Professional highlights

  • I've been programming for over 10 years (I’ve passed most of this work on to my colleague, but I still enjoy developing my logical-thinking skills)
  • I've been doing UX/UI professionally since 2016
  • I'm expanding my company to international markets (currently Germany and Denmark)
  • Over the last 10 years, I have been part of more than 500 projects of different sizes, from small websites to large information systems for big multinational companies
  • I program in PHP, JS (pure, Vue and learning React), but I am also familiar with Python, C, Basic or AS400, for example
  • I enjoy user testing the most because that’s when we actually see with the client how users are using our product, and very often some aha- or wow moments are revealed in real time (clients watch live testing with users, if they have time)

Organizing and teaching courses

For several years, we have been helping companies turn their junior team members into middle experts in coding, programming and design. Outside of the B2B segment, I’ve been given the opportunity to teach UX/UI at IT Step Prague since 2021, and some of my students have already found jobs in the UX/UI field (for example, at AirBank or Sloneek).

1st design-system-based WordPress builder

After several years of tinkering and trying to build various solutions, I have reached the point where we have developed our own in-house WordPress builder — the Webtero server/hosting.

Webtero is the first WordPress builder that is almost exclusively built with systems design in mind. Our complex-but-simple low-code solution has been mastered by every client so far, and now, after the successful first phase, we are embarking on version 2.0, which aims to build a global product.

Price list

Hourly rate* €65 (incl. VAT)
Basic user testing** from €1,900
Comprehensive user testing** from €2,900
Usability testing from €800
Accessibility testing from €800
Smaller information system (without development) €4,000–9,900
Medium information system (without development) €9,000–22,000
Large information system (without development) from €22,000
Smaller customized presentation website on our own WordPress builder Webtero from €1,500
Customized premium WordPress website on Webtero from €3,500
Customized solution on WordPress from €10,000
Hosting services from €84/year
Dedicated server from €140/month

*) For long-term cooperation, I offer individual prices (valid until January 2024)
**) The price does not include user rewards and this is a minimal starting price. We always determine the needs and scope with the client.

Selected references

The average traffic to the websites under our management is 1,000,000 monthly unique visitors — paying almost 4 million visits to those sites in over 26 million page requests.

Here are some of the websites in our portfolio:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

Pavel Mareš

Contact details

Pavel Mareš
šikmo s.r.o.
Nademlejnska 7
198 00
Czech Republic, European Union
Mobile:+420 776 256 020

Firsthand recommendations

I recommend Mr Mareš 100%. Everything that was agreed was delivered. I was very pleased with our first face-to-face meeting during which we discussed more specific design details of the new website. Our communication (Pilsen-Prague) was carried out remotely via email, phone and chat and it was absolutely fantastic – Mr Mareš always got back to us immediately. Before I met Pavel Mareš, I had to deal with companies that were not trustworthy and reliable. I am pleased that after two years of searching I have found a person I can turn to and trust. I appreciate his friendly approach, professionalism and honesty. A good job done.

Jan Filip Importer of Decentralised Heat Recovery Ventilation Units

After several years of searching, whether in Denmark, Slovakia, India or England, I have finally found a good freelancer. He knows what he is doing, communicates well, looks for solutions rather than excuses and delivers high-quality results AND on time. Pavel has built a website he can be proud of and I, as the owner, appreciate the fruitful collaboration and development, particularly its technical aspects. A website is a never-ending process. I look forward to our future collaboration on the website’s improvements and enhancements as well as to new online projects.

Daniel Gadus Owner of Danmag

Superb and fast communication. He was honest from the start about the aspects of the order he had no experience with and factored that into the pricing. Everything turned out well and the WordPress plugin was published in the repository very quickly. Thank you and I hope this was not our last order.

Daniel Fajmon
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