Petr Pluhar

I offer professional online marketing services and consulting support with a strong focus on PPC advertising, web analytics and on-page SEO.

I help companies with their expansion to international and global markets, defining their digital marketing strategies and improving their B2B or B2C online sales.

My clients include large online stores (with thousands of items), e-commerce platforms and various service providers. I have worked for dozens of reputable companies, including Seznam.cz (THE Czech e-economy leader), IceWarp, Rendl Lighting, and RSM.

Most companies hire me for advanced tasks that require both expertise and in-depth knowledge, as well as extensive hands-on experience with the technological tools being employed. These are the key services I provide to my clients:

• PPC — project marketing strategy, PPC campaigns and ads
• SEO — better organic search rankings on Google, Bing, Yandex, Yahoo, etc.; I primarily do on-page SEO but also consult off-page factors
• Web analytics — detailed analysis of what is happening on your website, how users behave and how they move along the path to conversion (purchase, registration, contact)
• Consultations and audits — I consult on a wide range of situations and issues, e.g. how much to invest in advertising; how to calculate the cost per conversion; how to calculate your margins; whether the existing advertising is good; whether the agency or ad manager is doing a good job; whether a candidate is suitable for your position; whether the project is a good investment; how to structure the website or e-commerce site; etc.
• Strategy — I help clients define and set strategic goals, e.g., how and who to target; where to look for customers; who the typical customer is and how to approach them; what ads to run; how to scale the business, etc.
• Analysis and reporting — based on an analysis of existing and newly acquired data, I can answer key questions, e.g. is the product marketable; what volume will it sell at; how difficult will it be to break through; is it worth expanding; how expensive will online marketing be; does the website need upgrading etc.
• Training — I also like to pass on what I know to clients through training: how to manage PPC campaigns; how to evaluate data; how to manage online marketing etc.

I am a Certified Google Partner (Search, Display, Shopping Ads), and since I constantly educate myself, I hold a number of other certifications in digital commerce including Heureka, Mergado, Shoptet, Zbozi, Sklik, etc. I also have a Master’s degree in the technical field of Urban planning from the Czech University of Life Sciences in Prague, which gave me a very strong background in data analysis, information systems, and strategic planning using complex visualization tools.

I have been freelance since 2014, and also work with a number of outstanding independent professionals in the e-commerce sector, from purely technical professions, to legal and business experts.

If you need a marketing expert who gets the job done and outperforms your current digital marketing setup, I am ready to take up the challenge and exceed your expectations. Contact me via email or LinkedIn with an outline of your assignment or project, and we’ll proceed from there.