Jitka Kvartkova

I help business owners and SME companies to stand out on all fronts, particularly in their B2B communication, which is often a crucial, but often neglected and underrepresented part of marketing.

I love my profession because it involves communication with outstanding people — entrepreneurs, managers, marketers, as well as engineers. I have a sense of people’s natural talents and can bring out the best in everyone, even if you haven’t done much work in communication and PR yet.

I am used to wearing many hats in order to produce results in the ever-changing market environment. I studied at the London School of Public Relations and hold a master’s degree from the Faculty of International Relations at the Prague University of Economics and Business.

My vast professional experience includes working as a writer for Hospodářské noviny (the leading Czech business daily newspaper), copywriting and ghostwriting on the highest management level, and mastering the constant influx of new technologies, such as LinkedIn taking over in the B2B buzz. Before setting out on my freelance journey, I worked for over a decade in a multinational consulting firm as a member of the EMEA team. I have experience working across Europe with a focus on the Central European countries. I love sharing my experience of leaving the corporate world and starting my own business, and guiding my clients through the process step by step.

Here’s an overview of what I do for my clients:

• B2B communication – I assist SME business owners as a B2B expert, coach, and mentor in:
• Navigating marketing with a focus on PR and communication.
• Understanding marketing/communication processes including their financial demands.
• Selecting and setting up the best solutions tailored to their needs and marketing budgets.
• Building a strong reputation for their companies.
• Mentoring junior and mid-level PR team members, providing external insights to PR department managers.
• Coach – I help individuals step out of their comfort zone:
• Leaving a job or starting a freelance career
• Expand into new business activities
• LinkedIn specialist – I aid individuals and SME companies in:
• Creating tailored LinkedIn profiles (personal or business pages).
• Developing strategies, publication plans, creating creative content, and cultivating community engagement.
• Building and actively managing their network of contacts.
• Creating a manual and establishing processes for employee engagement on LinkedIn to foster company solidarity and contribute to its good name.
• Managing turnkey corporate LinkedIn pages (e.g. the communication strategy, publication plan, content creation, expanding followers, community work, etc.).
• Content strategist – I help in setting up a strategy for what the company communicates via:
• Websites, corporate and personal LinkedIn profiles.
• Press releases, articles, and other materials for journalists.
• Brochures, presentations, proposals, annual reports, etc.

Here are 6 case studies (some of them anonymized for privacy protection) that illustrate my approach to clients:

• Mentoring enriches both the mentee and the mentor
• New web for a real estate client
• How to attract attention at LinkedIn
• “I’m not the big boss any more”
• “Together, we can do this”
• “What am I gonna say on TV?”

Would you like to work with me? Send me an email and I’ll be delighted to schedule a call with you.