I help business owners and SME companies to stand out on all fronts, particularly in their B2B communication, which is often a crucial, but often neglected and underrepresented part of marketing.
I love my profession because it involves communication with outstanding people — entrepreneurs, managers, marketers, as well as engineers. I have a sense of people’s natural talents and can bring out the best in everyone, even if you haven’t done much work in communication and PR yet.
I am used to wearing many hats in order to produce results in the ever-changing market environment. I studied at the London School of Public Relations and hold a master’s degree from the Faculty of International Relations at the Prague University of Economics and Business.
My vast professional experience includes working as a writer for Hospodářské noviny (the leading Czech business daily newspaper), copywriting and ghostwriting on the highest management level, and mastering the constant influx of new technologies, such as LinkedIn taking over in the B2B buzz. Before setting out on my freelance journey, I worked for over a decade in a multinational consulting firm as a member of the EMEA team. I have experience working across Europe with a focus on the Central European countries. I love sharing my experience of leaving the corporate world and starting my own business, and guiding my clients through the process step by step.
Here’s an overview of what I do for my clients:
Here are 4 case studies (anonymized for privacy protection) that illustrate my approach to clients:
Would you like to work with me? Send me an email and I’ll be delighted to schedule a call with you.
Jitka is a PR professional with an excellent grasp of the market. She stays on top of things and, as an external colleague, provides an independent perspective. Based on her long-standing relationships with the real estate journalists she has a great understanding of their needs. Her creativity in copywriting makes for articles that are original, reader-friendly and clearly encapsulate our message. Naturally, I also appreciate the fact that Jitka herself comes up with stimulating ideas and openly points out potential stumbling blocks.
I worked with Jitka for two years. She is a great communication professional, with articles and interviews as her forte, and she takes excellent care of the company's brand. She managed to rework our corporate identity in under three months, a job that among others included rebranding and a completely redesigned website for the entire group. I for one can only recommend her services as a PR and marketing expert.
Jitka has been working closely with our team for some years. As company owner I appreciate to have an external partner to consult the marketing and communication issues. She creates content regularly including company newsletters, webpage etc. and helped us with rebranding in 2022. Jitka also supports our team members as coach helping them to cope with various business issues.