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Lenka Paprok

sloganist and name-maker

Based in: Czech Republic Czechia Working area: EU
Status: at your service Languages: French, English, Spanish, Czech

I invent catchy names, slogans, taglines, and domains for companies and entrepreneurs, i.e. their brands, websites, products, services, campaigns, new projects or startups. I love playing with languages, words and their many meanings to create short names or slogans that capture the very essence of things — let me work for you, and you will never be short of good ideas again!

  • Sets of suggested ideas for slogans, taglines, names, etc. — full advance payment, delivery in 14 days with an exclusive license for any single idea selected from the whole set; all sets include an initial analysis of company communication, relevant documentation, and competition, as well as a basic check of the availability of domains and trademarks:
    • Small set of 3 suggested ideas … €1,000
    • Medium set of 6 suggested ideas … €1,500
    • Big set of 10 suggested ideas … €2,500
  • PREMIUM surcharge for companies and demanding customers … +€1,000
    • supplementary alternatives for some of the ideas in the set
    • a basic check of all suggested ideas by a patent attorney whether there’s a chance for trademark registration (no guarantees; any trademark application would require much deeper research)
    • an internal peer review of ideas with top confidential consultants (as needed: branding, marketing, media, business strategy, etc.)
    • a detailed document presenting the suggested ideas along with comments and arguments to improve your decision-making process
    • an option of express delivery agreed upon placing your order (e.g., within a week)
  • GLOBAL surcharge for international brands or slogans … +€1,500 (extra research of relevant terminology, etymology, domains, trademarks, etc.)

University education in naming and sloganistics economy and law in journalism at the VSB Technical University of Ostrava and Université Nancy 2 in France. Extensive media work experience as a sloganist and PR specialist, editor at the Czech Radio Ostrava (a local public service station), editorial-team member of university magazines, and contributor for a number of business and local media outlets.

Selected references

I’m fluent in French, English, Spanish, and Czech (as a native speaker). While most of my creations are being used by local companies, I have also created a number of brand names that were intended for international markets. Here are some examples:

  • Nacity — a brand for urban/city furniture product line
  • Hide & Bike — a brand for all-in-one bike locker and street bench
  • Globopol — a name of a think-tank dedicated to nutrition and health prevention
  • Geti — a brand for a new product line produced by Tipa.eu
  • Pixupix — collaboration on a brand for a new product with the European trademark

Note: Naming is a distinct kind of copywriting specialized in short forms. While many (or perhaps most) freelance copywriters offer slogans and name-making as a part of their services, there are indeed precious few of us who dedicate themselves professionally to this area only. It borders branding and marketing, as well as linguistics, etymology, and study of languages in general.

Lenka Paprok

Contact details

Lenka Paprok
Privozska 31
Ostrava
70200
Czech Republic, European Union
Mobile:+420 728 721 398
Email:lenka@paprok.cz
LinkedIn:lenkapaprok
Twitter:lenkapaprok
Facebook:lenka.paprok

Firsthand recommendations

Lenka has helped me several times by inventing names and domains for my projects. She always comes up with new thoughts and ideas, that one just can’t figure out. I can only wholeheartedly recommend giving her naming and slogan-making services a try. I will certainly be working with Lenka in the future again as well.

PharmD Margit Slimakova nutrition & health coach

Lenka created brand names and taglines for a number of my clients and her ability to find original solutions is phenomenal. She always has something mind-blowing up her sleeve to turn your thoughts upside down. I don’t know anyone else in my professional network who has such elaborated knowledge of name-making and unfailing drive for achieving results. Lenka seems to have an inborn talent for creating new names and she loves doing so.

Robert Vlach
Robert Vlach business consultant and founder of Freelancing.eu