Miroslav Beran

For more than 10 years, I have been helping small, midsize, and large e-commerce businesses build profitable online marketing from the ground up, with particular expertise in the Czech market. I specialize in Google Ads, Sklik (Seznam.cz's PPC advertising platform for the Czech market), Favi (a furniture and home-decor product search engine), and other shopping aggregators and comparison engines. I use resources efficiently and focus first and foremost on profit.

I am looking for patient clients with meaningful long-term projects (I manage more than 90% of them for over a year). I know what to do — but, just as importantly, what to avoid. The projects I manage grow while my fees remain consistently low, typically ranging from fractions of a percent to low single-digit percentages of revenue.

As a Google Partner, I can help eligible new Google Ads advertisers take advantage of promotional credits available through the Google Partners program.

I do things differently from what you may be used to:

• Nothing to hide – My way of thinking and specific workflows are no secret. I never invoice without a detailed work report and explanation. You always know what you are paying for. I treat my clients' money as if it were my own.
• A fair shot for smaller businesses – Do not expect minimum fees that make growth practically impossible for the smallest online stores, or hidden charges. I always agree on the scope of work individually, based on the current state of the project. I account for seasonality and adjust my billing accordingly, including lower fees during the off-season.
• Profit comes first – There are countless approaches to campaign optimization. My key to success is choosing the ones that will deliver the best results for a particular project while applying the Pareto 80/20 principle. I know where to start so I can make you money from the very beginning of our work together.
• What defines me – Drive, independence, hard work, and speed.

Certifications, awards, and partnerships: Google Partner, Sklik Verification, Zboží.cz Verification, Heureka Partner, Mergado Specialist, Bronze Shoptet Partner, Eshop-rychle Specialist.

Case example: PPC Sklik/Ads/FAVI – PNO (advertising costs as a percentage of revenue) at 5%, cost per conversion under approx. €4, revenue up to approx. €2.05 million, PPC management fee under approx. €410/month.