Decoding creative assets

January 28

“The number one asset that you will ever possess — and I say this to every single coaching client I work with: Your No. 1 most valuable asset is YOU. You are the biggest factor in your own success. When you look at it in terms of assets, your experience, your knowledge, your skills, your mindset and personality, your courage, your determination, your resilience… all of these are the qualities that you bring to bear on your next project, whatever that is. You can't create anything that you haven't somehow ingested, taken in from the world, or dreamt up within yourself,” explains Mark McGuinness the very essence of understanding so-called creative assets in this clip from his talk Forget the career ladder — Start creating assets!

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