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Weekly digest #2 of 2025

January 6
  • Why we don’t support each other, by our member Magdalena Cevelova — Freelancing, especially for women, can sometimes feel isolating due to a lack of support from loved ones, stemming from fears, misunderstandings, or societal stereotypes. Magdalena shares ideas on how to overcome these challenges and find additional support.
  • Freelancers, stop giving away free advice: How to hook clients without giving away too much in consultations, from The Freelance Informer — Free consultations are a balancing act. As the article states, the key is providing value without giving away your entire strategy for free. You can share insightful observations and past successes, while setting clear expectations about the consultation's purpose and value.
  • How to rock your freelancer portfolio when you’re starting out, by Lizzie Davey — Creating a strong freelancer portfolio is crucial for landing jobs. But how can you do it without prior client experience? You can build your credibility by showcasing bespoke projects, guest posting, blogging, and more.
  • Why creative freelancers hate marketing, by Justine Clay — Marketing is essential, even for freelancers who dislike it. Justine's successful strategies involve three levels: the long game (building brand trust through blogs, newsletters, and guides), the mid game (targeted efforts like webinars, collaborations, or speaking engagements), and the short game (immediate actions like flash sales, lead magnets, and streamlined client processes).
  • Scheduling time-effective meetings as a freelancer, by Stephanie Whalley — For us freelancers, time is the most valuable asset. We thrive on effective time management, so here are a couple of tips on how to organize this part of our business: client meetings.

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