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FREELANCE BUSINESS CREATIVITY

An online event Freelance Business Creativity produced by Elina Jutelyte and her team is scheduled for June 30, 2022. It is free to join for all free-lancers.

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THE INTERN

Here’s our movie tip for the weekend: The Intern with Robert De Niro and Anne Hathaway is a great business comedy/drama about a retired widower who, basically, decides to go freelance as an intern in a startup company. Rated 7.1/10 on IMDb.

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GOOD NAME

In freelancing, a “good name” is generally understood as an established association of quality between the professional as a person and their area of expertise. But there are many other ways to phrase it. Such as:

• A good name is when clients ask for you, not for a service
• A good name is an unspoken agreement on your qualities

Read more about building your reputation as a freelancer in The Freelance Way.

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PRICE IS A MESSAGE

Freelancer’s price is, among other things, a message about their level of expertise and work experience. The question is: What that message is, if their price hasn’t moved for years? Here’s a relevant quote from The Freelance Way, chapter Pricing:

A price is a message. If you are working with your price correctly, it’s boosting the image that you are also trying to build through your other marketing tools or channels. Or otherwise. If you keep the price that you had a few years ago when you were starting out, what does that say about you? That you are still the same beginner for eternity with no faith in yourself, who makes mistakes, and whose price reflects low quality and professionalism? Because that is how the customer sees it.

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SHOULD YOU START A FREELANCE COMMUNITY?

Elina Jutelyte is an event manager and freelance angel: As an expat, she founded the Belgian Freelance Business Community and produces large events for European freelancers. In this talk for Freelance Friends, Elina shares her own freelance origins story and lessons learned:

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DALL·E 2 PRODUCT DEMO

If you’re a freelance illustrator or microstock photographer, the new DALL·E 2 AI image generator is a huge game-changer.

As shown in a recent product demo, Dalle2 can generate high-quality illustrations and generic photorealistic images (in countless variations) from simple text descriptions.

Our take: Instead of replacing humans, Dalle’s AI may enable creators to produce more quality work and focus on creative idea-making, rather than laboriously processing those very ideas. AI power tools like these may be quite common in future creator’s toolkit.

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SPEC WORK EXAMPLES

Spec work is when an inexperienced freelancer is manipulated into doing some work for free or with a vague vision of a reward, reciprocal service, or other work. Here are some examples from The Freelance Way, chapter Business Negotiations:

• Submit your entry to the tender for our company’s logo, and if you win, $1,500 is yours.
• Prepare for us a sample of your work for free, and our next order will be paid.
• We don’t have room in our budget to pay you, but we can think up a way to barter for it.
• This one here will be for peanuts, but if you handle it, we’ll give you a lot more work.
• If your work is good, we’ll pay you. We’ll talk about the price later.
• Come work for us for free, in return for experience and references.
• The director needs a photographer for his fiftieth birthday party. Then once you’re there, you can talk about paid cooperation.
• We would love to order from you, but draft a proposal with a sample solution for us first.

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ORGPAD

OrgPad is a very handy online tool for visualizing ideas, creating mind maps, planning, and collaborative work on projects. It also allows you to create presentations. The basic version (up to 3 documents and 100MB of space) is free.

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THE FREELANCE WAY IN BULGARIA

The Bulgarian edition of The Freelance Way has just been published! The book is now available from Locus Publishing, and will soon appear in Bulgarian bookstores.

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ROYALTY EXCHANGE

Would you invest your savings in popular songs? Many freelance investors do. RoyaltyExchange.com enables anyone to buy and sell music rights and copyrights, as (arguably) the world’s largest royalty marketplace. For newbies, there’s also a guide How Royalties Work.

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