Roman Veznik

A loose translation of my surname to English would be „tower keeper“ — and that’s indeed what I can do for you as a copywriter if you want to establish your brand in the Czech market. It may be only an outpost at first, but we can gradually transform your online and offline presence in Czechia into a solid customer base for your products and services.

The Czech language and culture are quite hard to grasp for foreigners. That is why you need a reliable local expert to deliver texts that fit well with your brand’s tone of voice as well as the local cultural milieu — having an identity and classiness that stands out. Here’s what I do:

• Business names and taglines — To enter a new foreign market, you may need a new (or altered) brand and perhaps a catchy tagline or slogan too. Creating them is one of my specialties, and it is often where my collaboration with a new client starts.
• Web copywriting — Czechia has a very advanced digital economy. It is one of the few countries in the world where Google is challenged by a strong online juggernaut (Seznam) and where Amazon has no edge over local ecommerce behemoths (like Alza). It means that quality expectations are high, and that specific, newly developed strategies are needed to approach Czech customers. With my help and expertise, you can do this.
• Text audits — Have you ever seen a really bad translation or a clumsy copy in your native language? That’s what Czech customers have to deal with all the time (and often joke about). My job is to fix those weak spots and supervise various text outputs to match the highest standards of style and performance for websites, PPC ads, blogs, and media articles, etc.
• Consulting — As you can see, there are lots of considerations for approaching the small-yet-advanced Czech market. With Czech GDP per capita at 74 % of Germany and Prague’s position as the 6th richest region in the EU, Czechia is attractive both as a consumer market, as well as a strategic base for your Central and Eastern Europe operations. I am here to help you explore those abundant opportunities as a copywriting consultant, and ready to go through your business proposals, presentations, annual reports, and other important outputs.

I prefer individual pricing for each project, based on the present rate of €60/hour for copywriting and €100/hour for consulting. Feel free to send me your inquiry or reach out to me to arrange a call. I’d be happy to discuss how I can help you to beat the odds in the Czech market.