Eva Kneblova
market analyst and researcher
Czechia • Working area: globalStatus: at your service • Languages: English (C1), French (B1-B2), Czech (native)
Listed in: Business & Finance, Marketing & Sales
I am an experienced market analyst, researcher and marketer with 17 years of work experience in market research and the strategic marketing industry.
I am specialized in quantitative research (questionnaires) and desk research, occasionally conducting in-depth interviews and focus groups.
Before going freelance, I worked as a project manager and researcher in a market-research agency working with global brands, as a marketing specialist for a multinational corporation, and also became the head of marketing at a university. I am proud to have been able to transform my former employers into my freelance clients.
My direct clientele includes KPMG, Brno University of Technology, Czech Tourism, Société Générale Group’s KB insurance company, U1 Interiors and Lighting, Boomerang Communication, Krnov City, and other well-known companies and institutions.
Over the years, I have established close partnerships with a number of PR and online marketing agencies, content marketing specialists, as well as other production companies and start-ups. The collaboration with other data industry professionals enables me to supply my clients with all-inclusive services and research projects.
In terms of qualifications, I have a Master’s degree in Political Science from Masaryk University in Brno, and a solid academic background in sociology, and journalism — all directly relevant to what I do as an independent researcher. I’m also a graduate of the advanced program of the Market Research Academy in Prague, as well as an instructor of the UX Well training program.
My field experience and research highlights
- Health and lifestyle — patient survey aimed at identifying the needs and perceptions of both pediatric and adult patients; research on the lifestyle of the Czech population which also served as information base for the mobile application design (this app subsequently won a Czech PR award); research on the shopping habits of Czechs with a focus on online shopping
- Media — media consumption surveys; internal media feedback, research among bookshop customers (part of the new e-shop design process); segmentation for a new magazine entering into the Czech market
- Food — product rebranding surveys and interviews
- Education — principal researcher for a technical university, and other short-term projects
- Travel and tourism — mentor of marketing strategy for a 4-star business hotel; visitors segmentation for a small town
- Human resources — employer satisfaction surveys, HR marketing strategies
- Interiors and design — office tenants survey (B2B); office productivity and well-being survey (B2C)
- Business and finance — “Pulse of Economy” (research among company owners and managers; CEE region), research for newly introduced financial services
- Industry and IT — projects focused on push notifications, industrial automation, internet connection, digital household, resegmentation for shared transport services, etc.
Contact details
Banskobystricka 178
Brno
621 00
Czech Republic, European Union
| Mobile: | +420 776 218 544 |
|---|---|
| Email: | eva@marketacka.com |
| Website: | marketacka.com |
| LinkedIn: | marketacka |
| Facebook: | jaknapruzkumy |
| VAT ID: | CZ8451153832 |
Firsthand recommendation
I have known Eva Kneblova, a colleague of mine and a sociologist in major, since 2012, when we were working together in the Marketing & Communications Department of the KPMG Czech Republic. Eva earns her living as a marketing researcher and an analyst. Whenever I had to implement various researches in my agenda, she has provided me great (and always excellent) advice when either preparing or analyzing the questionnaires. No matter if it was a complex research within a CEE region, or an internal employee questionnaire. For a final output, Eva’s remarks were undoubtedly a tremendous contribution; her analytical mind helps immaculately to comment on the final results. I can highly recommend Eva for cooperation – she respects the given terms, and is a pro not only in preparations, but also in providing final analyses and reading the given results.