Pavel Kaspar

If you haven’t been living under a rock, you know that the media landscape has changed profoundly over the last decade. Even if you came straight from the Middle Ages, I would still be able to help you dominate this modern landscape by building a strong public presence across all media channels. Let people and all your target groups know, what your company or business does, what is great about your products or services, and how it would improve their daily lives.

I create smart PR and media strategies that include up to dozens of touchpoints and techniques:

• Public relations — strategic consulting, brand and reputation management
• Media relations — arranging quality media interviews, articles and other outputs through established contacts, monitoring of both mainstream and social media
• Marketing and advertising — from marketing research to placing advertisements, advertorials, product placement on TV (both active and passive), podcast production, etc.
• Social media — full-service social media PR, including content creation, profile and community management, crisis management as well as communication with influencers
• Copywriting — media articles, interviews, newsletters, blog posts, copy for products, catalogs and other texts, including proofreading and translations
• Media production — hiring and coordination of photographers, video producers, graphic designers, illustrators, animators, and other creatives to deliver superior visual content
• Event management — press conferences, press releases and other media events (as your spokesperson), building and maintaining relationships with people from the media

As a PR consultant operating in the Czech Republic, Slovakia and beyond, I have been working with small to medium-sized companies, high-profile professionals, as well as international brands such as Naturhouse, Century 21, Havana Club, Iveco, and mBank — since 2006.

I hold a university degree in Media & Marketing Communications, Management & Marketing from Tomas Bata University in Zlín (CZ). My education also includes the PR academy APRA, work at the Ogilvy & Mather agency, media training for professional spokespersons, and so on. I worked as a marketing and PR manager at Zlin Aircraft and in various marketing and consulting positions in established agencies like Virklis, Pram Consulting, PR Konektor, and Just Communication.

I set a price for each project individually, depending on its nature and scope, but I can give you an indicative offer in no time once I know the basics about what you are trying to achieve. Feel free to contact me so that we can discuss your needs and expectations.