I apply behavioral insights to business.
Knowing how people think, feel and behave can make or break your business. How do you create a lifestyle brand? How do you check if our business idea attracts new clients?
I support brands and products with a solid base of research evidence. As a behavioral scientist, I dedicate my career to help people make informed decisions and set firm strategies for their companies. When in doubt, do not try to guess the right solution and look around instead.
Applied behavioural science can save you much trouble. Here are examples of what I do for companies, start-ups, and innovation hubs:
My expertise involves the evergreens of behavioral science, such as research on perception, attention, decision-making, and motivation. I also enjoy implementing gamification, nudges, habits, and other fresh trends.
I believe in firm, long-term work relationships. This is why I take on max. two projects at the same time, each of them ranging from 6 to 12 months. You will get the most value when I work as a temporary member of your in-house team. I am particularly interested in innovators, industry disruptors, and start-up incubators.
In case I have a full schedule and your project catches my interest, I may offer you a thorough consultation focusing on a specific issue.
Let us say you would like to create a lifestyle brand around your eco-leather purses. I first check current research on relevant topics, such as how to minimize intention-behaviour gap or which USPs you should present first. There is not enough data in some cases, and we need to conduct interviews to collect fresh data on our own. Finally, you will gain a set of insights and recommendations that will guide your decisions on product design or marketing strategies.
My preferred location is Rotterdam, Delft, or Den Haag, NL, but I can also work remotely. Sounds interesting? Check my website for availability and get in touch; I will be happy to hear from you.
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If you look for someone who can turn your dreams into reality, I am happy to recommend you Kamila Zahradnickova. I appreciate her creative approach and professional conduct. My web features custom design and reflects the newest trends. Communication as well as overall cooperation was excellent. Recommended to all of you!
I had a pleasure to work with Kamila on an event project where she demonstrated how resourceful, talented and professional she is in her line of work. Always responsive and on time! Kamila is also an active participant and speaker at our Freelance Business Community events, which definitely position her as an expert and leader in her field. I highly recommend Kamila for any design related work or project. I am very impressed how she started her independent business and very quickly brought it to a very high level.