Kamila Zahradnickova

I apply behavioral insights to business.

Knowing how people think, feel and behave can make or break your business. How do you create a lifestyle brand? How do you check if our business idea attracts new clients?

I support brands and products with a solid base of research evidence. As a behavioral scientist, I dedicate my career to help people make informed decisions and set firm strategies for their companies. When in doubt, do not try to guess the right solution and look around instead.

Applied behavioural science can save you much trouble. Here are examples of what I do for companies, start-ups, and innovation hubs:

• Primary and secondary research: Test your business idea before a major investment. Explore existing research on a topic that is relevant to your business, minimize risks and maximize opportunities.
• Product and service design: Discover what makes your clients tick. Design experience.
• Marketing strategy: Content and visual, creative and strategy. Target your audience.

My expertise involves the evergreens of behavioral science, such as research on perception, attention, decision-making, and motivation. I also enjoy implementing gamification, nudges, habits, and other fresh trends.

I believe in firm, long-term work relationships. This is why I take on max. two projects at the same time, each of them ranging from 6 to 12 months. You will get the most value when I work as a temporary member of your in-house team. I am particularly interested in innovators, industry disruptors, and start-up incubators.

In case I have a full schedule and your project catches my interest, I may offer you a thorough consultation focusing on a specific issue.

Let us say you would like to create a lifestyle brand around your eco-leather purses. I first check current research on relevant topics, such as how to minimize intention-behaviour gap or which USPs you should present first. There is not enough data in some cases, and we need to conduct interviews to collect fresh data on our own. Finally, you will gain a set of insights and recommendations that will guide your decisions on product design or marketing strategies.

My preferred location is Rotterdam, Delft, or Den Haag, NL, but I can also work remotely. Sounds interesting? Check my website for availability and get in touch; I will be happy to hear from you.