Kamila Zahradnickova

behavioural design expert and consultant

Kamila Zahradnickova
Based in: Netherlands Netherlands Working area: global
Status: at your service Languages: English, Czech
Listed in: Graphics & Design, Marketing & Sales

I apply behavioral insights to business.

Knowing how people think, feel and behave can make or break your business. How do you create a lifestyle brand? How do you check if our business idea attracts new clients?

I support brands and products with a solid base of research evidence. As a behavioral scientist, I dedicate my career to help people make informed decisions and set firm strategies for their companies. When in doubt, do not try to guess the right solution and look around instead.

Applied behavioural science can save you much trouble. Here are examples of what I do for companies, start-ups, and innovation hubs:

  • Primary and secondary research: Test your business idea before a major investment. Explore existing research on a topic that is relevant to your business, minimize risks and maximize opportunities.
  • Product and service design: Discover what makes your clients tick. Design experience.
  • Marketing strategy: Content and visual, creative and strategy. Target your audience.

My expertise involves the evergreens of behavioral science, such as research on perception, attention, decision-making, and motivation. I also enjoy implementing gamification, nudges, habits, and other fresh trends.

I believe in firm, long-term work relationships. This is why I take on max. two projects at the same time, each of them ranging from 6 to 12 months. You will get the most value when I work as a temporary member of your in-house team. I am particularly interested in innovators, industry disruptors, and start-up incubators.

In case I have a full schedule and your project catches my interest, I may offer you a thorough consultation focusing on a specific issue.

Let us say you would like to create a lifestyle brand around your eco-leather purses. I first check current research on relevant topics, such as how to minimize intention-behaviour gap or which USPs you should present first. There is not enough data in some cases, and we need to conduct interviews to collect fresh data on our own. Finally, you will gain a set of insights and recommendations that will guide your decisions on product design or marketing strategies.

My preferred location is Rotterdam, Delft, or Den Haag, NL, but I can also work remotely. Sounds interesting? Check my website for availability and get in touch; I will be happy to hear from you.

Portfolio highlights

Sutton: Full branding and strategy for Pavla Sutton, neuro-lecturer Artegiani: Service design and graphic design for the Artegiani artist community YANI poster: Visual identity for the YANI Research Hub (UK), service design, communication strategy Double DL: Voucher design for Czech initiative #shopsmallhelpbig Motiv3-c: Brand revitalization, communication strategy Menu presentation: I ate a great waffle in Delft (NL) so I created a menu on my flight back home Learning styles: Digestible design of research publication Yelling again?: How to increase compliance rate by 70%? Design, research, wit. Case study: Sustainable business Case study: Venture fund website Case study: Recruitment manuals
Kamila Zahradnickova

Contact details

Kamila Zahradnickova
Fichtestraat 51
3076 RA
Netherlands, European Union
Mobile:+420 774 848 980

Firsthand recommendations

If you look for someone who can turn your dreams into reality, I am happy to recommend you Kamila Zahradnickova. I appreciate her creative approach and professional conduct. My web features custom design and reflects the newest trends. Communication as well as overall cooperation was excellent. Recommended to all of you!

Pavla Sutton trainer and lecturer

I had a pleasure to work with Kamila on an event project where she demonstrated how resourceful, talented and professional she is in her line of work. Always responsive and on time! Kamila is also an active participant and speaker at our Freelance Business Community events, which definitely position her as an expert and leader in her field. I highly recommend Kamila for any design related work or project. I am very impressed how she started her independent business and very quickly brought it to a very high level.

Elina Jutelyte
Elina Jutelyte senior event manager and consultant
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